Can Chat GPT Do SEO for Your Website? What AI Can and Can’t Do (And Why You Are Important)

You’ve probably seen thousands of blog posts in the marketing space or newsletters with  headlines like these:

ChatGPT Writes Better Content Than Humans.

Chat GPT Can Automate Your Entire Content Strategy.

And maybe you’re  a small business owner already paying someone ₱15,000 per month to handle your SEO. Or you’re doing it yourself, spending hours researching keywords and writing blog posts.

Then ChatGPT shows up. It’s free, instant, and writes an entire 2000- word article in seconds, crazy right?

There are questions definitely burning in your mind right now like: 

• Can this thing actually do SEO for my website while I vacation in Bali? 

• Could I stop paying that consultant and save that money and purchase the latest Range Rover Vogue ? 

• Could I finally compete with top dogs who have content teams and finally create content that convinces Google to place me on the first page?

Before you press that resume button, you need to hear this: ChatGPT can do some SEO tasks brilliantly. 

But others? It’ll  seriously ruin your rankings if you let it.

If you don’t want to curse Google later, you might want to take this seriously. In fact, toss that phone to the side and read this carefully. 

By the end of this guide, you will know exactly where to draw the line with AI and will be among the top 1% using AI smartly to create content that ranks. Let’s start already, shall we? 

Can ChatGPT Do SEO Optimization?

Yes it can, and no it can’t.

Confused? Don’t be.

 It’s not the answer you expected but SEO isn’t one-size-fits-all. I mean it’s dozens of tasks, some technical, some creative, some strategic.

ChatGPT excels at automating tasks but it’s terrible at doing tasks that actually make you money. You might be wondering: what tasks are those?

What ChatGPT handles well:

Your website needs meta descriptions for 50 product pages. Writing them yourself takes hours. 

ChatGPT can generate all 50 in five minutes, each one under the character limit, each one including your target keyword.

You need 20 blog topic ideas related to your business. ChatGPT gives you a list in 30 seconds, categorized by customer intent.

You want to organize 200 keywords into logical groups. ChatGPT can cluster them by search intent faster than any human.

What ChatGPT fails at:

Knowing what your actual customers crave

ChatGPT knows what people search for. It doesn’t know why they’re searching, what frustrates them, or what would make them choose you over a competitor.

Creating content that ranks

ChatGPT can write 2,000 words on any topic. But those words often sound like every other AI article on the internet.

Google’s algorithm in 2025 is specifically designed to bury content that sounds robotic and doesn’t resonate with the readers feelings.

Keeping up with your competitors

ChatGPT doesn’t know what’s ranking in your niche right now. It can’t analyze the top 10 results and tell you what they’re doing that you’re not.

Can AI Do SEO for My Website?

Here’s what happens when people try to let AI handle everything:

You feed ChatGPT your keywords. It writes 20 blog posts. You publish them all and wait.

Your traffic doesn’t increase. Sometimes it even drops.

Why?

Google’s 2023 and 2024 updates specifically target AI-generated content that adds no value. Not because it’s AI. 

Because most people using AI are creating the same generic content everyone else is creating.

Think about it: If 10,000 websites all ask ChatGPT to write an article about the best web hosting for small businesses, they’ll all get similar articles with the same structure, points, and examples.

But Google’s job is to show people the most helpful result. When 10,000 websites publish nearly identical content, none of them are helpful to a reader. As a result, Google buries them all.

Where AI actually helps your SEO:

AI speeds up the boring parts so you can focus on the parts that people online are actually searching for.

For example, if you’re writing an article about starting an online store in the Philippines. 

ChatGPT can give you an outline in two minutes. Then you fill it with your actual expertise, your real examples that sound authentic, and your specific insights about the Philippine market for the Filipino audience to trust you.

You need to create schema markup for your service pages. ChatGPT can generate the code in seconds but you need to double-check it’s correct.

You want to audit 500 pages for broken links. AI tools can do that overnight. You just need to fix what they find.

AI automates tasks while you handle the strategy, creativity, and expertise.

What Is SEO for ChatGPT Called?

You might have read marketing blog posts writing topics on how to write for AI overviews or for Generative Engine Optimization(GEO).

This is SEO specifically designed to make your content show up in AI-generated responses, not just traditional search results.

Why you should start considering writing for AI overviews :

More people are asking ChatGPT questions instead of searching Google. 

Think about it for a minute. If someone asks ChatGPT for  the best hosting for a small business in the Philippines and your website isn’t in the training data or isn’t cited, you lose that potential customer.

 That’s why, GEO focuses on making your content:

• Clear and direct because AI prefers simple answers
• Well-structured with headings, bullet points, tables
• Authoritative with AI cites sources that look credible

But here’s the catch: The techniques for GEO are basically the same techniques for good SEO. 

Write clear and helpful content, structure it well so that you can build authority.

If you’re already doing SEO properly, you’re probably doing GEO without even realizing it.

Does Google Punish AI Content for SEO?

This is the question  that has been keeping business owners up at night.

The answer is as simple as this: Google doesn’t punish AI content but it instead punishes unhelpful content that is written without the user in mind.

That is content that looks like a robot giving instructions and not a real human being trying to solve the pain points of another person. 

Let me break it down for you:

If you use ChatGPT to write an entire article, and you don’t edit it, or add anything unique, and publish it, Google will likely ignore that content. 

This is not because it’s AI but because it feels tasteless, boring, and generic. 

If you use ChatGPT to create an outline, then fill it with your actual expertise that will prove you are a thought leader on the topic, real examples that create genuine connection with the reader, and helpful insights, Google will treat it like any other good content.

The real risk:

People who use AI to mass-produce content usually create hundreds of similar articles. Those articles have:

• No unique insights
• No real expertise
• No personality
• No reason for anyone to prefer them over competitors

Google’s algorithm detects these patterns. They don’t use AI detection, they observe  user behavior.

When people land on your article and immediately click back to Google, that tells Google your content didn’t help to properly answer their query. Do that enough times, and your entire site drops in rankings.

How to use AI safely and win Google over like the top 1% of businesses in Philippines

Start by creating your content outline AI. If you must stretch it to the first draft, too.

Then edit it properly removing stains of AI that might make the reader feel like they are reading a thesis or receiving commands from a Robot.

 Afterwards add your expertise. Show the reader you know what you are talking about. Make them feel like you have already worn their shoes and felt the heaviness.

Walk with them throughout the journey and don’t leave them feeling confused or unsatisfied. 

This is because you are slowly allowing them to go to the competitor who will give them what you couldn’t.

If someone reads your article and can’t tell whether a human or AI wrote it, you’re probably safe.

 If it sounds like a textbook or a corporate press release, you’re in danger.

 Can ChatGPT Replace SEO?

No it can’t but it changes what doing SEO looks like. Before ChatGPT, SEO meant spending hours on tasks like:

• Brainstorming 50 keyword variations
• Writing meta descriptions for every page
• Creating content outlines
• Researching competitor strategies

ChatGPT can now do those tasks in minutes instead of hours.

But ChatGPT can’t:

• Understand your customers deeply enough to know what content will convert
• Build relationships with other websites for backlinks
• Audit your site’s technical SEO and fix problems
• Track what’s working and adjust your strategy
• Add the expertise and personality that makes your content stand out

The new reality right now is:

SEO specialists who know how to use AI will be 10x more productive than those who don’t. 

But AI without human expertise produces content that tanks your rankings.

If you’re doing your own SEO, AI makes it easier to compete with bigger companies. You can produce more content, handle more technical tasks, and save time.

But you still need to:

• Know what your customers actually need
• Understand basic SEO principles
• Add your unique perspective and expertise
• Edit everything AI creates

What You Should Actually Do With AI and SEO

You now know that your job is safe. Relax and use this workflow if you want SEO and Chat GPT to work well for you. 

For Content Creation:

• Use ChatGPT to generate topic ideas and outlines
• Write the content yourself (or heavily edit AI drafts)
• Add specific examples from your business
• Include your actual expertise
• Make it sound like you, not a robot

For Technical SEO:

• Use AI to generate schema markup
• Use AI to create meta descriptions (but review them)
• Use AI to spot technical issues
• Fix everything manually after review

For Keyword Research:

• Use AI to brainstorm keyword variations
• Use actual SEO tools (Semrush, Ahrefs) to get search volumes
• Use AI to organize keywords into clusters
• Make strategic decisions yourself

What  should not think of doing:

• Publish AI content without editing
• Use AI for topics requiring expertise you don’t have
• Let AI make strategic decisions
• Trust AI-generated “facts” without verification

The Bottom Line

Your competitors are probably using AI. If you’re not, you’re working harder than necessary.

But if you’re just copying what AI generates without adding your expertise, you’re creating content that won’t rank and won’t convert.

The businesses winning in 2025 are using AI to handle the boring tasks, then adding their human touch to create content that actually helps people.

SEO is complex enough without worrying about which AI tools to use and how to integrate them safely.

If you’re looking for hosting that understands this complexity, you have landed on the righ page” Truehost Philippines. We have been helping businesses like yours get online without the technical headaches.

Our platform includes an AI website builder that handles the technical setup while you focus on the content and strategy. 

AI can help you create content faster. But that content still needs a fast, reliable home. That’s what good hosting provides.

The question isn’t whether AI can do SEO for you. The question is: Are you using AI to enhance your work, or replace it?