How to Sell on Lazada in the Philippines (2024)

Last updated on October 28th, 2024 at 12:22 pm

If you’re wondering how to sell on Lazada in the Philippines, you’re in the right place.

In this comprehensive guide, we’ll walk you through everything you need to know to start your e-commerce journey on one of the country’s largest online platforms.

Lazada has been a game-changer since its launch in 2021, quickly becoming one of the most prominent e-commerce marketplaces in the Philippines.

Many individuals and businesses have found great success on this platform, and you could be next.

Whether you’re a small business owner looking to expand your reach or an aspiring entrepreneur ready to dive into the world of online retail, Lazada offers a robust infrastructure and a vast customer base to help you achieve your goals.

In the following sections, we’ll cover the essentials of how to sell on Lazada in the Philippines, from setting up your account to optimizing your store for success.

Let’s get started on your journey to becoming a successful Lazada seller!

What You’ll Need to Sell on Lazada

Before we look at the step-by-step process of how to sell on Lazada in the Philippines, it’s crucial to gather all the necessary documents and resources.

Being well-prepared will make your registration process smoother and help you avoid potential delays.

Here’s what you’ll need:

For Individual Sellers:

A valid +63 phone number
An email address (from Gmail, Yahoo, or Outlook)
Clear photos or scans of a government-issued ID (e.g., National ID, Driver’s License, TIN)
Bank account information

For Corporate Sellers:

A valid +63 phone number
An email address (from Gmail, Yahoo, or Outlook)
Clear photos or scans of a corporate bank account
Business Permit or Certificate of Registration (BIR Form 2303)

Essential Tools and Resources:

A reliable computer or smartphone with internet access
High-quality product images
Detailed product descriptions
A basic understanding of e-commerce principles

Note that Lazada has specific requirements for each document type.

Ensuring your documents are clear, up-to-date, and meet Lazada’s standards will help expedite your account approval process.

Remember, the key to successfully selling on Lazada in the Philippines starts with proper preparation.

Having all these elements ready before you begin the registration process will save you time and frustration down the line.

Now that you know what you need, let’s move on to the step-by-step instructions for getting your Lazada seller account up and running.

Step-by-Step Instructions to Sell on Lazada Philippines

Now that you’ve gathered all the necessary documents and resources, let’s walk through the process of how to sell on Lazada in the Philippines, step by step.

Step 1: Prepare Required Documents

Step-by-Step Instructions to Sell on Lazada Philippines

Before you begin the registration process, ensure you have all the required documents ready:

For individual sellers: Government-issued ID and bank account information
For corporate sellers: Business Permit/Certificate of Registration and corporate bank account details

Tip: Scan or photograph your documents in advance to save time during the registration process.

Step 2: Register for a Lazada Seller Account

How to Sell on Lazada in the Philippines

Visit the Lazada Philippines Seller Center website
Enter your phone number and verify it with an SMS code
Choose your account type (Individual or Corporate)
Set your store name, email address, and password

Warning: Choose your store name carefully as it will be visible to customers and can impact your brand image.

Step 3: Add a Pick-Up Address

How to Sell on Lazada in the Philippines (9 Easy Steps)

Navigate to the Seller Center dashboard
Add your pick-up address for product shipments
Consider setting this as your return address and business address as well

Tip: Ensure your pick-up address is accurate to avoid shipping delays and customer dissatisfaction.

Step 4: Upload Your First Product

Click on ‘Upload SKU’ in the Seller Center
Add product name, category, images, and descriptions
Include all relevant details such as weight, dimensions, and warranty information

Important: High-quality product images and detailed descriptions can significantly impact your sales performance.

Step 5: Submit Your ID and Bank Information

Go to My Account > Settings > Bank Info
Upload your valid ID and bank documents
Ensure all information is accurate and matches your registration details

Warning: Incorrect or mismatched information can delay your account verification and payout processes.

Step 6: Setup Your Lazada Store Profile

Navigate to Store > Store Settings
Set your store logo, name, URL, and product details page banner
Create store categories to help customers navigate your products

Tip: A well-designed store profile can enhance your brand image and attract more customers.

Step 7: Decorate Your Lazada Shop

Go to Store > Store Decoration
Use Lazada’s tools to create an attractive and professional-looking shop page

Important: A visually appealing store can increase customer trust and boost sales.

Step 8: Update Your Operating Hours

Navigate to My Account > Settings > Operating Hours
Set your normal schedule (minimum 3 working days, including weekends)
Consider setting campaign schedules for special promotions

Tip: Consistent operating hours can improve customer satisfaction and order fulfillment rates.

Step 9: Understand Fees for Selling on Lazada Philippines

Lazada charges a 1%-5% commission fee and a 2.24% payment fee (VAT inclusive)
New sellers enjoy a 0% commission fee for the first 30 days

Important: Factor these fees into your pricing strategy to maintain profitability.

By following these steps, you’ll be well on your way to selling on Lazada in the Philippines.

Remember, the key to success is attention to detail and continuous optimization of your store and listings.

In the next section, we’ll dive into some tips to help you maximize your success on the platform.

Tips To Make Money Selling on Lazada in the Philippines

Now that you’ve set up your Lazada seller account and understand the basics of how to sell on Lazada in the Philippines, let’s explore some strategies to help you succeed on the platform.

Optimize Your Product Listings

Use high-quality, clear images from multiple angles
Write detailed, accurate product descriptions
Include relevant keywords in your titles and descriptions
Regularly update your listings to keep them fresh and competitive

Tip: Study your competitors’ listings to understand what works well in your product category.

Leverage Lazada’s Promotional Tools

Participate in Lazada’s sales campaigns (e.g., 11.11, 12.12)
Utilize Lazada’s voucher system to offer discounts
Create bundle deals to increase average order value
Use Lazada’s sponsored products feature for increased visibility

Important: Balance promotions with profitability to ensure sustainable growth.

Provide Excellent Customer Service

Respond promptly to customer inquiries (within 24 hours is ideal)
Be polite and professional in all communications
Address negative feedback quickly and constructively
Go above and beyond to resolve customer issues

Tip: Great customer service can lead to positive reviews, repeat customers, and increased sales.

Manage Your Inventory Effectively

Keep your stock levels updated in real-time
Use Lazada’s inventory management tools to track stock
Plan ahead for high-demand periods and sales events
Consider using Lazada’s fulfillment services for efficient order processing

Warning: Poor inventory management can lead to canceled orders and dissatisfied customers.

Continuously Analyze and Improve

Regularly review your sales data and customer feedback
Experiment with different pricing strategies
Stay updated on Lazada’s policies and best practices
Attend Lazada’s seller training sessions and webinars

Tip: Use Lazada’s analytics tools to gain insights into your performance and identify areas for improvement.

By implementing these tips, you’ll be well on your way to mastering how to sell on Lazada in the Philippines.

Remember, success on Lazada doesn’t happen overnight.

It requires consistent effort, adaptability, and a commitment to providing value to your customers.

In the next section, we’ll discuss common mistakes to avoid as you grow your Lazada business.

Common Mistakes to Avoid When Selling on Lazada

As you embark on your journey of selling on Lazada in the Philippines, it’s crucial to be aware of potential pitfalls.

By avoiding these common mistakes, you can save time, money, and frustration while building a successful online business.

Insufficient Product Information

Vague or incomplete product descriptions
Missing or inaccurate specifications
Lack of size charts for apparel items
Failing to mention important product features or benefits

Tip: Put yourself in the customer’s shoes. What information would you need to make an informed purchase decision?

Poor Quality Images

Blurry or low-resolution photos
Inconsistent image sizes across products
Using stock photos instead of actual product images
Not showing the product from multiple angles

Warning: Low-quality images can significantly reduce customer trust and conversion rates.

Neglecting Customer Inquiries

Slow response times to customer questions
Providing vague or unhelpful answers
Ignoring negative feedback or complaints
Failing to update product information based on common customer queries

Tip: Set up notifications for customer inquiries and dedicate time each day to respond promptly.

Inconsistent Pricing Strategies

Frequently changing prices without clear reasoning
Pricing products significantly higher or lower than competitors without justification
Not factoring in all costs (including Lazada fees) when setting prices
Failing to adjust prices for special promotions or sales events

Important: Develop a clear pricing strategy that allows for profitability while remaining competitive.

Ignoring Lazada’s Policies and Guidelines

Violating copyright or intellectual property laws
Misrepresenting products or making false claims
Failing to comply with Lazada’s product quality standards
Not adhering to shipping and delivery timelines

Warning: Violations of Lazada’s policies can lead to account suspension or termination.

Underestimating the Importance of SEO

Not using relevant keywords in product titles and descriptions
Ignoring Lazada’s search algorithm updates
Failing to optimize product categories and attributes
Not leveraging Lazada’s promotional tools to boost visibility

Tip: Regularly research popular search terms in your product category and incorporate them into your listings.

Overlooking the Power of Customer Reviews

Not encouraging satisfied customers to leave reviews
Ignoring or responding negatively to critical feedback
Failing to address issues mentioned in customer reviews
Not using positive reviews as social proof in marketing efforts

Important: Positive reviews can significantly boost your product’s visibility and credibility on Lazada.

By avoiding these common mistakes, you’ll be better equipped to navigate the challenges of selling on Lazada in the Philippines.

Remember, success on Lazada is a learning process.

Don’t be discouraged if you make mistakes along the way; use them as opportunities to improve and refine your selling strategy.

In the next section, we’ll discuss how to troubleshoot common issues that may arise as you sell on Lazada.

Troubleshooting Common Issues on Lazada

Even with careful planning and execution, you may encounter some challenges as you learn how to sell on Lazada in the Philippines.

Here are some common issues sellers face and how to resolve them:

Account Verification Problems

Issue: Delayed or rejected account verification

Solution: Double-check all submitted documents for accuracy and clarity
Tip: Contact Lazada seller support for specific reasons if your verification is rejected

Issue: Unable to upload verification documents

Solution: Ensure your files meet Lazada’s size and format requirements
Tip: Try using a different browser or device if the issue persists

Product Listing Errors

Issue: Products not appearing in search results

Solution: Review your product titles and descriptions for relevant keywords
Tip: Ensure your products are correctly categorized and all required fields are filled

Issue: Images not uploading properly

Solution: Check that your images meet Lazada’s size and quality requirements
Tip: Compress large images without sacrificing quality before uploading

Payment and Payout Issues

Issue: Delayed payouts

Solution: Verify that your bank account information is correct in your seller settings
Tip: Familiarize yourself with Lazada’s payout schedule and policies

Issue: Discrepancies in payment amounts

Solution: Carefully review your order details and fee calculations
Tip: Keep detailed records of your sales and fees for easy reconciliation

Shipping and Logistics Challenges

Issue: Late shipments leading to order cancellations

Solution: Streamline your order processing and consider using Lazada’s fulfillment services
Tip: Set realistic processing times in your seller settings

Issue: Lost or damaged packages

Solution: Work closely with Lazada’s logistics partners and ensure proper packaging
Tip: Consider shipping insurance for high-value items

Customer Dispute Resolution

Issue: Negative reviews or ratings

Solution: Respond professionally and offer solutions to address customer concerns
Tip: Use feedback as an opportunity to improve your products or services

Issue: Frequent return requests

Solution: Review your product descriptions and images for accuracy
Tip: Analyze return reasons to identify and address common issues

Technical Glitches in Seller Center

Issue: Unable to access certain features in Seller Center

Solution: Clear your browser cache or try using a different browser
Tip: Keep your Seller Center app updated if you’re using the mobile version

Issue: Data discrepancies between reports

Solution: Contact Lazada seller support for clarification on report inconsistencies
Tip: Regularly download and backup your sales data for personal record-keeping

Remember, when troubleshooting issues related to selling on Lazada in the Philippines, patience and persistence are key.

Many problems can be resolved through careful review of Lazada’s seller policies and guidelines.

If you’re unable to resolve an issue on your own, don’t hesitate to reach out to Lazada’s seller support team for assistance.

They’re there to help you succeed on the platform.

In the next section, we’ll explore some variations or alternatives to selling on Lazada, giving you a broader perspective on e-commerce options in the Philippines.

Alternatives to Selling on Lazada in the Philippines

While Lazada is a powerful platform for selling in the Philippines, it’s not the only option available to e-commerce entrepreneurs.

Understanding the alternatives can help you make informed decisions about where to focus your selling efforts.

Here are 5 alternative platforms to Lazada for selling in the Philippines:

Platform	Pros	Cons	Suitable for
Shopee	Largest user base, frequent promotions, user-friendly interface, seller tools	High competition, commission fees	Wide range of products, established businesses
Facebook Marketplace	Massive reach, free to list, direct buyer connection	Limited seller tools, potential for scams, no built-in payment system	Individuals, small businesses, local community focus
Carousell	Popular for secondhand items, unique finds	Smaller user base compared to giants, limited seller support	Fashion, electronics, homeware, pre-loved goods
Zalora	Strong brand presence in fashion & lifestyle, curated shopping experience	Caters to a specific niche, commission fees	Fashion and lifestyle brands
Instagram Shopping	Visual platform, direct engagement with followers, brand building	Requires an established Instagram presence, limited product categories	Visually appealing products, businesses with strong social media

Shopee: The current market leader in the Philippines, Shopee boasts a vast user base and offers various seller tools and support. It’s known for its user-friendly interface and frequent promotions.
Facebook Marketplace: With its massive reach, Facebook Marketplace is an excellent option for individuals and small businesses. It’s free to list items, and you can connect directly with potential buyers in your local community.
Carousell: Popular for secondhand items and unique finds, Carousell offers a platform for sellers to connect with buyers interested in pre-loved goods. It’s particularly suitable for fashion, electronics, and homeware.
Zalora: If your focus is on fashion and lifestyle products, Zalora is a dedicated platform with a strong brand presence. It caters to a more specific audience and provides a curated shopping experience.
Instagram Shopping: Leveraging the visual power of Instagram, you can set up a shop directly on your profile. This option is great for building a brand and engaging with your followers directly. It’s ideal for businesses with visually appealing products.

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Remember, the best platform for you will depend on your products, target audience, and business goals. Consider factors like fees, reach, seller tools, and ease of use when making your decision.

How to Sell on Lazada in the Philippines