How to Open a Facebook Shop in the Philippines (Easy)

Want to turn your Facebook page into a money-making machine?

In the Philippines, Facebook isn’t just for connecting with friends and family – it’s a powerful tool to reach millions of potential customers and explode your sales.

This guide will show you exactly how to open a shop on Facebook, optimize it for success, and start generating serious revenue.

Let’s get started.

Number of Facebook Users in the Philippines

Before you set up shop on Facebook in the Philippines, you need to understand the Filipino Facebook user.

Let’s get one thing straight: Filipinos LOVE Facebook.

We’re talking about a country where Facebook penetration is over 85% – that’s roughly 100 million users.

This isn’t just about casual scrolling; it’s deeply ingrained in their daily lives.

From connecting with family and friends to consuming news and shopping, Facebook is their go-to platform.

Key Takeaways:

• Massive Market: With over 100 million users, the Philippines is a goldmine for businesses looking to reach a large audience.
• Mobile-First: The majority of Filipino users access Facebook on their smartphones. Optimize your content for mobile viewing.
• Highly Engaged: Filipinos are active users, spending hours on the platform each day. Capture their attention with engaging content.

Don’t just take my word for it:

“The Philippines is one of the top 10 countries with the most Facebook users globally.” – Statista

“Facebook is the most popular social media platform in the Philippines, with over 80% of internet users accessing it.” – We Are Social

What Makes Filipino Facebook Users Tick?

Numbers tell a story, but they don’t reveal the whole picture.

To truly connect with Filipino Facebook users, you need to understand their motivations, values, and online behavior.

• Community-Driven: Filipinos are deeply connected to their families and communities. They use Facebook to stay in touch, share experiences, and build relationships.
• Value-Conscious: Filipinos are savvy shoppers who appreciate value for their money. Highlight the benefits and affordability of your products.
• Influencer Culture: Filipinos trust recommendations from influencers and online personalities. Collaborate with relevant influencers to reach your target audience.
• Visual Learners: Eye-catching visuals are crucial for capturing attention. Use high-quality images and videos in your content.

Pro Tip: Tailor your marketing messages to resonate with Filipino values and cultural nuances.

How to Engage Filipino Facebook Users

You know the numbers, you understand the psychology. Now it’s time to put that knowledge into action.

• Localize Your Content: Use Filipino languages and cultural references to connect with your audience on a deeper level.
• Build a Community: Create a Facebook Group or Page where your customers can connect, share feedback, and engage with your brand.
• Run Interactive Contests: Encourage participation with contests and giveaways that appeal to Filipino interests.
• Partner with Micro-influencers: Collaborate with local influencers who have a strong following within your target market.
• Offer Exclusive Deals: Reward your Filipino followers with exclusive discounts and promotions.

Pro Tip: Use Facebook’s targeting options to reach specific demographics and interests within the Filipino market.

Trends to Watch

The digital landscape is constantly evolving. To stay ahead of the game, you need to keep your finger on the pulse of the latest trends.

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• Live Selling: Live selling is exploding in popularity in the Philippines. Use Facebook Live to showcase your products and interact with customers in real-time.
• Short-Form Video: Capture attention with engaging short-form videos on Reels. This format is perfect for showcasing product demos, behind-the-scenes content, and customer testimonials.
• Community-Driven Commerce: Facebook Groups are becoming increasingly important for product discovery and purchase decisions. Build a strong community around your brand.

Pro Tip: Experiment with new features and formats to keep your content fresh and engaging.

Is Facebook Shop Available in the Philippines?

As of August 2023, Facebook Shop is officially closed in the Philippines.

But hold on!

Before you throw your hands up in despair, this isn’t the end of your Facebook selling journey. Think of it as a pivot, a redirection of your energy towards strategies that actually work.

Here’s the deal:

Facebook decided to shut down Shops in the Philippines to focus on features that “drive the highest performance and ROI.”

Translation: they want you to use tools that make them more money.

So, what are your options?

• Facebook Marketplace: This is your new best friend. Think of it as a massive online bazaar specifically for Filipino buyers and sellers. List your products, optimize your listings, and watch the orders roll in.
• Facebook and Instagram Ads: Paid advertising is where it’s at. Target your ideal customer with laser precision and drive them directly to your website or other online store.
• Livestream Selling: Jump on the live selling bandwagon! Engage with your audience in real-time, showcase your products, and answer questions. It’s like having your own TV shopping channel.

The key takeaway?

Facebook Shop might be gone, but the opportunity to sell on Facebook is far from over. Adapt, evolve, and leverage the tools that are still available.

How to Open a Facebook Shop in the Philippines (And Make Money)

That said, let us look at how to open a Facebook shop in the Philippines (if it will ever come back).

Set Up Your Facebook Shop

A Facebook Shop is your digital storefront.

Before you start stacking shelves with products, you need a solid foundation. Here’s the blueprint:

• Facebook Business Page: Don’t even think about selling anything without a Facebook Business page. It’s your online identity, your brand’s home base. If you don’t have one, create it now. Make it shine with a professional profile picture and cover photo that scream your brand.
• Commerce Manager: This is your control center. Head to Commerce Manager and click “Get Started.” Choose “Sell on Facebook” to begin setting up your shop.
• Checkout Method: Decide how you want to handle transactions. You can direct customers to your website or let them checkout directly on Facebook or Instagram.
• Business Details: Time to get official. Provide accurate business information, including your address, contact details, and tax ID.
• Inventory: This is where the magic happens. Add your products, one by one. High-quality images, compelling descriptions, and accurate pricing are crucial here. Think of it as your product’s online dating profile – make it irresistible.

Pro Tip: Use high-quality product images with a clean white background. Showcase your products from multiple angles and include lifestyle shots to help customers visualize using them.

To open a Facebook Shop in the Philippines, follow these detailed steps:

Steps to Create a Facebook Shop

Step 1: Create a Facebook Business Page

If you don’t have one, log into Facebook, click on the Menu button, and select “Page” from the Create menu. Fill in your business information, including cover photo and profile picture.

Ensure you use the Shopping template for your page to enable shop features.

Step 2: Ensure Proper Access

Make sure you have the necessary permissions to manage your Facebook page and catalog.

You need to enable “manage page” and “manage catalog” permissions for your business account.

Step 3: Set Up Your Shop

Navigate to the “Create your shop” page on Facebook.

Log in with your Facebook account and follow the prompts.

If you use an ecommerce platform like Shopify, you can sync it during setup.

Step 4: Choose Your Checkout Method

Decide how customers will complete their purchases.

Options include checking out directly on Facebook or being redirected to another website or messaging platform (like Messenger) for payment.

Step 5: Select Your Product Catalog

Your catalog contains the products you want to sell.

If you already have one for advertising, you can use it; otherwise, Facebook will create an empty catalog for you to add items later.

Step 6: Provide Shipping and Return Information

Specify shipping options, handling times, return policies, and customer service details to ensure clarity for your customers.

Step 7: Finish Setup

Review all details of your shop, agree to Facebook’s seller agreement, and submit your shop for approval.

Once approved, you can customize it further with brand colors and featured collections.

Step 8: Add Products

You can manually add products through the Commerce Manager or sync them automatically if using a compatible ecommerce platform like Shopify.

Step 9: Publish Your Shop

After adding products and finalizing settings, publish your shop.

It will go live after Facebook reviews and approves it.

Have these in mind before you open a Facebook shop in the Philippines

• Ensure compliance with Meta’s commerce eligibility requirements, which include having an established online presence and adhering to their policies.
• There are no setup costs for a Facebook Shop; however, Meta charges a 5% fee per shipment on sales made through the platform.

Tools to Level Up:

• Canva: Create stunning product images and graphics even if you’re not a design whiz.
• Shopify: Integrate your existing WooCommerce store with your Facebook Shop for seamless inventory management.

How To Optimize Products for Facebook Shops in the Philippines

You’ve built your shop; now it’s time to stock the shelves.

But don’t just throw any old product up there.

Treat your Facebook Shop like a high-end boutique – curate your collection for maximum impact.

• Product Categories: Organize your products into clear, easy-to-navigate categories. Think like your customer – how would they search for your products?
• Detailed Descriptions: Don’t just list features; sell benefits. How will your product make your customer’s life better, easier, or more enjoyable? Paint a picture with your words.
• Pricing Strategy: Find the sweet spot between profit and affordability. Research your competitors and consider offering discounts or bundles to incentivize purchases.
• Inventory Management: Keep track of your stock levels religiously. Nothing kills a sale faster than an “out of stock” notification.

Pro Tip: Use Facebook’s built-in features to highlight your best-selling products or promote special offers.

Tools to Level Up:

• Google Trends: Research popular keywords related to your products to optimize your product descriptions.
• Asana: Manage your inventory and track orders efficiently.

How To Drive Traffic to Your Facebook Shop

Build it, and they will come? Not quite.

You need to actively drive traffic to your Facebook Shop. Here’s how to get those customers clicking:

• Organic Reach: Post engaging content regularly on your Facebook Page. Think eye-catching videos, customer testimonials, and behind-the-scenes glimpses of your business.
• Facebook Ads: Put your marketing budget to work with targeted Facebook Ads. Reach the right audience with laser precision based on demographics, interests, and behaviors.
• Influencer Marketing: Partner with Filipino influencers to promote your products to their engaged followers.
• Contests and Giveaways: Generate excitement and buzz with contests and giveaways. Encourage sharing and engagement to expand your reach.

Pro Tip: Run Facebook Ads with compelling visuals and strong calls to action. Track your ad performance and adjust your strategy accordingly.

Tools to Level Up:

• Facebook Ads Manager: Create and manage your Facebook ad campaigns with ease.
• Later: Schedule your social media posts in advance to maintain a consistent presence.

Customer is King: Providing Excellent Service

Closing a sale is just the beginning. Providing exceptional customer service is crucial for building loyalty and repeat business.

• Prompt Communication: Respond to customer inquiries quickly and professionally. Use Facebook Messenger to provide instant support.
• Easy Returns and Refunds: Make your return policy clear and easy to understand. Offer hassle-free returns and refunds to build trust.
• Personalized Experience: Address customers by name and tailor your communication to their needs. Show them you care.
• Collect Feedback: Encourage customers to leave reviews and feedback. Use this valuable information to improve your products and services.

Pro Tip: Go the extra mile to exceed customer expectations. A small gesture of appreciation can go a long way.

Tools to Level Up:

• ManyChat: Automate your customer interactions with a chatbot.
• Google Forms: Create customer satisfaction surveys to gather valuable feedback.

The Key to Continuous Growth

Now, you’ve learned how to open a Facebook shop in the Philippines.

It doesn’t stop here.

To stay ahead of the curve, you need to track your progress, analyze your results, and adapt your strategy accordingly.

• Facebook Pixel: This powerful tool tracks customer behavior on your website and Facebook Shop. Use this data to optimize your ad campaigns and target the right audience.
• Shop Insights: Dive deep into your shop’s performance with Facebook’s built-in analytics. Track your sales, views, and engagement to identify areas for improvement.
• A/B Testing: Experiment with different product descriptions, images, and ad copy to see what resonates best with your audience.
• Stay Updated: Keep up with the latest Facebook features and updates. The platform is constantly evolving, so stay informed to maximize your success.

Pro Tip: Regularly review your Shop Insights and make adjustments to your strategy based on the data.

Tools to Level Up:

• Google Analytics: Track your website traffic and customer behavior in detail.
• Hotjar: Understand how visitors interact with your Facebook Shop using heatmaps and recordings.

Now, let’s talk about YOU.

You’re not just another face in the crowd.

It is so unfortunate Facebook closed the shop and Live shopping feature. But don’t let that stop you from making money on this incredible platform.

Read also:

• Best Platforms For Selling Cars Online In The Philippines
• How to Sell on Lazada in the Philippines
• Can I Sell on Lazada Without Business Registration? (The Truth)