How to Sell on Lazada Without Product (4 Sure Ideas)

So, you want to make money on Lazada but don’t have a product to sell?

No problem.

Is it even possible?

This isn’t some pie-in-the-sky dream. It’s a real business model with the potential to generate serious income.

Think of it like real estate. You don’t need to own the property to make money from it, right? You can lease it, rent it out, or even just connect buyers and sellers.

Same goes for Lazada. You can leverage the platform’s massive audience and infrastructure to rake in profits, even without holding any inventory.

Intrigued? Let’s dive in.

How to Sell on Lazada Without Product

If you want to make one on Lazada but don’t have a product, here are some ideas to consider.

And to make it easier, I will add a pros and cons section for each idea. And later compare all of them.

That should make it easier for you to pick what works to your strengths and style.

1. Dropshipping

Dropshipping is the undisputed champion of selling without product.

Here’s the breakdown:

• Find a supplier: Locate a supplier who offers dropshipping services. They handle the storage, packaging, and shipping of your products.
• List products on Lazada: Create compelling listings for your chosen products on your Lazada store.
• Customer orders: When a customer buys from your store, you forward the order to your supplier.
• Supplier ships: Your supplier ships the product directly to the customer.
• Profit: You keep the difference between the price you sold the product for and the price your supplier charges.

Benefits:

• Low startup costs: No need to invest in inventory upfront.
• Minimal risk: You only pay for products when they’re sold.
• Location freedom: Run your business from anywhere with an internet connection.
• Wide product selection: Offer a diverse range of products without stocking them.

Challenges:

• Lower profit margins: You’ll typically earn less per sale compared to traditional retail.
• Inventory management: Relying on a third party for inventory can lead to stockouts or inaccuracies.
• Shipping complexities: Shipping times and costs can vary depending on the supplier.
• Customer service: You’re responsible for handling customer inquiries and complaints, even if the issue originates with the supplier.

Top Tools for Dropshipping:

• SaleHoo: Find reliable dropshipping suppliers.
• Spocket: Source high-quality products from US and EU suppliers.
• DSers: A powerful AliExpress dropshipping tool.

How to make this work for you:

• Niche down: Focus on a specific product category to build expertise and target a defined audience.
• Choose reliable suppliers: Do your research and select suppliers with a proven track record.
• Offer excellent customer service: Respond promptly to inquiries and resolve issues efficiently.
• Optimize your listings: Use high-quality images, compelling descriptions, and relevant keywords.

2. Affiliate Marketing

This is your best route if you want to make money on Lazada without a product.

Affiliate marketing is all about promoting other people’s products and earning a commission on each sale. Here’s how it works on Lazada:

• Join the Lazada Affiliate Program: Sign up for the program and get your unique affiliate links.
• Choose products to promote: Select products that align with your audience and interests.
• Promote your affiliate links: Share your links on your website, social media, or other online channels.
• Customer clicks and buys: When a customer clicks your link and makes a purchase on Lazada, you earn a commission.

Benefits:

• No inventory or shipping: You don’t have to deal with any physical products.
• Low startup costs: Getting started with affiliate marketing is relatively inexpensive.
• Flexibility: Promote products from various categories and brands.
• Passive income potential: Earn commissions even when you’re not actively working.

Challenges:

• Building an audience: You need to attract traffic to your affiliate links.
• Competition: The affiliate marketing space can be competitive.
• Commission rates: Commission percentages can vary depending on the product and merchant.
• Trust and credibility: You need to build trust with your audience to encourage them to click your links.

Top Tools for Affiliate Marketing:

• Bitly: Shorten and track your affiliate links.
• Google Analytics: Analyze your traffic and track your results.
• Canva: Create eye-catching visuals to promote your affiliate links.

How to make this work for you:

• Focus on a niche: Choose a specific niche to target and build expertise.
• Create valuable content: Provide helpful information and reviews to attract your audience.
• Build an email list: Collect email addresses to promote affiliate products directly.
• Disclose your affiliate relationships: Be transparent with your audience about your affiliate links.

3. Selling Services (Your Skills are Your Product)

Lazada isn’t just for physical products.

You can also sell services, turning your skills and expertise into a profitable online business. Here are some ideas:

• Freelance services: Offer writing, editing, design, or marketing services.
• Online courses and consultations: Share your knowledge through online courses or one-on-one consultations.
• Virtual assistant services: Provide administrative, technical, or creative support to businesses.

Benefits:

• Leverage your skills: Monetize your existing talents and knowledge.
• Low overhead: Minimal startup costs compared to traditional businesses.
• Flexibility: Work from anywhere and set your own hours.
• Scalability: Increase your income by taking on more clients or creating new service offerings.

Challenges:

• Marketing your services: You need to effectively promote your services to attract clients.
• Pricing your services: Finding the right balance between value and affordability.
• Managing client relationships: Building strong relationships with clients is crucial for success.
• Time management: Balancing client work with other commitments.

Top Tools for Selling Services:

• Google Workspace: Manage your communication, documents, and calendar.
• Zoom: Conduct online consultations and meetings.
• Asana: Organize your tasks and projects.

How to make this work for you:

• Create a professional profile: Highlight your skills and experience on your Lazada seller profile.
• Offer competitive pricing: Research your competitors and set prices that are attractive to clients.
• Deliver excellent service: Go above and beyond to exceed client expectations.
• Request testimonials: Encourage satisfied clients to provide testimonials to build credibility.

4. Becoming a Lazada Seller Partner

Lazada offers a “Seller Partner Program” where you can help other sellers manage their Lazada operations. This is perfect if you have e-commerce experience:

• Offer store management services: Help sellers with product listing optimization, order fulfillment, customer service, and marketing.
• Provide Lazada advertising expertise: Manage Lazada advertising campaigns for sellers to increase their visibility and sales.
• Become a Lazada consultant: Offer guidance and advice to sellers on how to succeed on the platform.

Benefits:

• High demand: Many Lazada sellers need help with managing their businesses.
• Recurring revenue: Build long-term relationships with clients and generate recurring income.
• Leverage your expertise: Use your e-commerce knowledge to help others succeed.
• Scalability: Grow your business by taking on more clients or expanding your service offerings.

Challenges:

• Building a client base: You need to find and attract Lazada sellers who need your services.
• Delivering results: You need to demonstrate your value and help clients achieve their goals.
• Staying up-to-date: Keep abreast of the latest Lazada policies and best practices.
• Managing client expectations: Clearly communicate your services and manage client expectations.

How to make this work for you:

• Network with Lazada sellers: Connect with sellers through online forums, groups, and events.
• Create a portfolio: Showcase your past successes and demonstrate your expertise.
• Offer free consultations: Provide valuable advice to potential clients to build trust.
• Set clear expectations: Define your services and pricing clearly to avoid misunderstandings.

As promised, here is a table comparing these ideas.

Business Model	Pros	Cons	Startup Costs	Profit Potential	Control
Dropshipping	Low startup costs, Minimal risk, Location freedom, Wide product selection	Lower profit margins, Inventory management challenges, Shipping complexities, Customer service responsibility	Low	Moderate	Low (reliance on suppliers)
Affiliate Marketing	No inventory or shipping, Low startup costs, Flexibility, Passive income potential	Building an audience, Competition, Commission rates, Trust and credibility	Low	Moderate	High (own marketing strategy)
Selling Services	Leverage your skills, Low overhead, Flexibility, Scalability	Marketing your services, Pricing your services, Managing client relationships, Time management	Low	High (depending on skills and pricing)	High (own service delivery)
Lazada Seller Partner	High demand, Recurring revenue, Leverage your expertise, Scalability	Building a client base, Delivering results, Staying up-to-date, Managing client expectations	Moderate (potential training/software)	High (based on client base and services)	High (own service delivery and client acquisition)

Lazada Seller Fees: How Much Does It Really Cost to Sell?

Now that you know how to sell on Lazada without product, let’s talk about the fees.

Want to sell on Lazada but worried about hidden fees eating into your profits?

Smart move.

Understanding the costs involved is crucial before you even list your first product.

Let’s break down the Lazada seller fees so you can maximize your earnings from day one.

1. Commission Fees

Lazada charges a commission on each sale you make. Think of it as their cut for providing the platform and connecting you with customers.

Commission fees vary depending on the product category.

Here’s a quick overview:

• General Merchandise: 1% – 4%
• Digital Goods: 0% – 8%
• Fashion: 4%

Pro Tip: Check the specific commission fee for your product category on the Lazada Seller Center.

2. Payment Fees

When a customer pays for your product, Lazada processes the payment and deposits the funds into your seller account.

This convenience comes with a small payment fee, typically around 2% of the transaction value.

Actionable Advice: Factor this fee into your pricing strategy to ensure you’re still hitting your profit targets.

3. Value-Added Services (VAS)

Lazada offers a range of value-added services to help you boost your sales and streamline your operations. These are optional, but they can be powerful tools for growth.

Here are a few examples:

• Fulfillment by Lazada (FBL): Lazada handles the storage, packing, and shipping of your products. This saves you time and hassle, but it comes with a fee based on weight and dimensions.
• Lazada Ads: Run targeted advertising campaigns to increase your product visibility and drive sales. You set your own budget and pay per click.
• Lazada Sponsored Solutions: Get your products featured in prominent positions on the Lazada platform. Fees vary depending on the placement and duration.

Pro Tip: Experiment with different VAS options to see what works best for your business. Start small and scale up as you see results.

4. Shipping Fee

Shipping fees can be a significant expense, especially if you’re fulfilling orders yourself.

Lazada offers two main shipping options:

• Seller-Managed Shipping: You handle the entire shipping process, from packaging to delivery. You set your own shipping rates and are responsible for all shipping costs.
• Lazada Logistics: Lazada takes care of shipping for you. They provide pre-negotiated rates with various shipping partners, which can be more cost-effective than managing shipping yourself.

Actionable Advice: Calculate your shipping costs carefully and factor them into your pricing. Consider offering free shipping as a promotion to attract customers.

Other Potential Costs

While the fees mentioned above are the most common, there are a few other potential costs to keep in mind:

• Returns and refunds: Be prepared to handle returns and issue refunds, which can impact your profits.
• Customer service: Providing excellent customer service can require time and resources.
• Marketing and advertising: You may need to invest in marketing and advertising to drive traffic to your Lazada store.
• Product photography and listing optimization: Creating high-quality product listings can involve costs for photography, copywriting, and listing optimization services.

Pro Tip: Plan for these potential expenses to avoid any financial surprises.

Tips and Tricks Maximize Your Lazada Profits

Now that you understand the costs involved, let’s look at some strategies to maximize your Lazada profits:

• Optimize your pricing: Factor in all costs, including commission fees, payment fees, and shipping fees, to ensure you’re pricing your products competitively and profitably.
• Offer promotions and discounts: Attract customers and boost sales with strategic promotions and discounts.
• Provide excellent customer service: Positive reviews and repeat customers can significantly impact your success on Lazada.
• Leverage Lazada’s marketing tools: Utilize Lazada’s built-in marketing tools, such as Lazada Ads and Sponsored Solutions, to increase your visibility and drive sales.
• Continuously optimize your listings: Regularly update your product listings with high-quality images, compelling descriptions, and relevant keywords to improve your search ranking and attract more customers.

Can foreigners sell on Lazada?

Think you need a local address to sell on Lazada?

Think again.

Lazada throws its doors wide open to international sellers.

Whether you’re crafting handmade goods in Italy, designing cutting-edge tech in Japan, or sourcing trending products from anywhere in the world, you can tap into Lazada’s massive Southeast Asian market.

Lazada’s International Seller Program

Lazada’s International Seller Program (also known as LazGlobal) is your gateway to reaching millions of customers across Southeast Asia.

Here’s the deal:

• Sell across all Lazada platforms: List your products and sell to customers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam – all from a single account.
• No upfront fees: Lazada doesn’t charge any registration or monthly fees for international sellers. You only pay commission fees when you make a sale.
• End-to-end support: Lazada provides tools and resources to help you navigate the complexities of international selling, including cross-border shipping, payment processing, and customer service.

How to Become a Lazada International Seller: A Step-by-Step Guide

Ready to take your business global? Here’s how to get started:

1. Register a Lazada Seller Account: Head over to the Lazada Seller Center and sign up as a LazGlobal seller.
2. Choose your selling location: Select the country where your business is registered.
3. Complete your profile: Provide your business information, including your company name, address, and contact details.
4. Upload your documents: Submit the required documents, such as your business registration certificate and bank account details.
5. List your products: Create compelling product listings with high-quality images and detailed descriptions.
6. Start selling: Promote your products and start fulfilling orders from customers across Southeast Asia.

#5 Benefits of Selling on Lazada as a Foreigner

Selling on Lazada as a foreigner comes with a host of advantages:

• Access to a massive market: Tap into a rapidly growing market with millions of active shoppers.
• Low barriers to entry: No need for a local presence or complicated setup.
• Cost-effective solution: Leverage Lazada’s infrastructure and logistics network to reduce your operational costs.
• Brand building: Increase your brand visibility and reach a new audience.
• Diversification: Expand your business beyond your domestic market and reduce reliance on a single region.

Challenges of Selling on Lazada as a Foreigner

While Lazada makes it easy for foreigners to sell, there are a few challenges to be aware of:

• Competition: You’ll be competing with other international sellers and local businesses.
• Shipping costs: International shipping can be expensive, so factor this into your pricing strategy.
• Customer service: Communicating with customers in different countries and time zones can be challenging.
• Cultural differences: Understanding the cultural nuances of your target markets is crucial for success.

Pro Tips for Success

Here are a few tips to help you succeed as a foreign seller on Lazada:

• Conduct thorough market research: Understand the demand for your products in your target markets.
• Offer competitive pricing: Factor in all costs, including shipping and currency conversion, to ensure your prices are attractive.
• Provide excellent customer service: Respond promptly to inquiries and resolve issues efficiently.
• Optimize your listings: Use high-quality images, compelling descriptions, and relevant keywords to improve your search ranking.
• Leverage Lazada’s marketing tools: Utilize Lazada’s advertising and promotional tools to reach more customers.

So, yes, Lazada opens doors for foreign sellers to tap into the booming Southeast Asian market.

Conclusion

Selling on Lazada without product is a viable and potentially lucrative business model. Whether you choose dropshipping, affiliate marketing, selling services, or becoming a Lazada Seller Partner, there’s an opportunity for you to succeed.

Remember, the key is to take action.

Don’t wait for the perfect product or the perfect moment. Start today, learn as you go, and build your online empire.

Read also:

• Can I Sell on Lazada Without Business Registration? (The Truth)
• Latest Lazada Seller Center Login Guide
• How to Sell on Instagram in the Philippines (Step by step)