Let’s get straight to the point. You’re interested in the ticketing business in the Philippines. Maybe you’ve seen the lines snaking around concert venues or the frenzy for the latest blockbuster movie. You see the potential, the buzz, and you’re thinking, “Could I grab a slice of that pie?”
The answer? Absolutely. But like any business, it’s not just about showing up. It’s about strategy, hustle, and knowing your market.
The Philippine Market (A Goldmine of Opportunity)
The Philippines is a hotbed for entertainment.
Filipinos love to celebrate, whether it’s a fiesta, a concert, or a basketball game.
This passion translates into a massive market for ticketing.
In fact, the event tickets market is expected to reach US$300.80 million in 2024.
And it is anticipated to grow at a CAGR of 3.68% from 2024 to 2028.
This growth is fueled by a shift towards experiential events, such as concerts and festivals, as consumers seek unique experiences
Think about it:
- Growing middle class: More disposable income means more spending on entertainment.
- Tech-savvy population: Online ticketing is booming, and Filipinos are quick to adopt new technologies.
- Thriving tourism industry: Tourists flock to the Philippines for its beaches, festivals, and cultural experiences, creating even more demand for tickets.
The Numbers Don’t Lie
While precise figures are hard to come by (businesses are secretive, understandably), here’s what we know:
- Live events are back with a vengeance: After the pandemic slump, concerts, festivals, and sporting events are exploding in popularity.
- Domestic tourism is surging: Filipinos are exploring their own country, boosting demand for local attractions and events.
- Online ticketing platforms are thriving: Companies like SM Tickets, TicketNet, and TicketWorld are reporting strong sales.
But Here’s the Catch…
Competition is fierce.
You’re not just competing with established players; you’re also up against informal sellers and scalpers.
So, How Do You Win?
Here’s a breakdown:
- Niche Down: Don’t try to be everything to everyone. Focus on a specific niche:
- Indie music events: Cater to a passionate, underserved audience.
- Local festivals: Become the go-to source for tickets to regional celebrations.
- Sports tourism: Package tickets with travel and accommodation for international sporting events.
- Value Stacking: Don’t just sell tickets. Offer an experience:
- VIP packages: Early access, meet-and-greets, exclusive merchandise.
- Travel bundles: Combine tickets with flights, hotels, and tours.
- Loyalty programs: Reward repeat customers with discounts and perks.
- Marketing Mastery: Get the word out:
- Social media: Target your niche audience with laser-focused ads.
- Influencer marketing: Partner with relevant influencers to reach a wider audience.
- Content marketing: Create valuable content (blog posts, videos) related to your niche.
- Customer Obsession: Make customer service your superpower:
- Easy-to-use platform: A seamless online ticketing experience is crucial.
- Responsive support: Be available to answer questions and resolve issues quickly.
- Build a community: Foster a loyal following by engaging with your customers.
Tools of the Trade:
- Ticketing platforms: Ticket Tailor, Eventbrite, Humanitix
- Payment gateways: PayMaya, GCash, PayPal
- Marketing automation: Mailchimp, ActiveCampaign
The Bottom Line
A ticketing business in the Philippines can be highly profitable if you’re willing to put in the work.
Niche down, offer incredible value, market like a beast, and treat your customers like gold.
Read also:
- Requirements To Start a Ticketing Business in the Philippines
- How to Franchise Your Ticketing Business in the Philippines
